About Us

Endeavor GeneralEndeavor General Agency, LLC ("Endeavor") was established in October of 2003 as a full service Managing General Agency. We specialize in the non-standard personal automobile market in the state of Texas, distributing our products through a large network of independent insurance agents. Endeavor was acquired by Personable Holdings, Inc. in May of 2012 and is now managed in conjunction with Personable General Insurance Agency, Inc. ("Personable").

Personable's core business objective is to develop and build truly sustainable, profitable specialty insurance programs working with a select group of quality carrier partners. To achieve this, Personable hires successful insurance professionals that have a proven ability to generate profitable underwriting results in their specific area of insurance. Personable has invested heavily in its infrastructure and technology to ensure that its businesses deliver differentiated service from the competition and are highly efficient in all market cycles.